Luxury store opening for most important crowd – MUMMIES TO BE

Séraphine has opened its doors in Dubai last month and the flagship store is located in Dubai Festival City. The brand has chosen Dubai for its first store in the Middle East, after Paris, London, NYC and Hong Kong, Séraphine is finally available in Dubai and offers fashion and style for moms-to-be.

The story of Seraphine began in 2002, with the opening of the flagship boutique on Kensington High Street in London. Seraphine is proud of winning the Queen’s Award for Enterprise 2015 in recognition of the outstanding achievements in international trade, the Paypal award for best Multi Channel Etailer 2014 and the place on Sunday Times Fast Track List 100. Seraphine launched a Luxe line in spring 2012, which provides wider choice of luxurious maternity occasion wear, and offers bespoke designing services for exclusive international clientele. Seraphine has an adorable collection for babies from 0 to 2 yo. Seraphine has already a lot of fashionistas following the brand (Kate Middleton, Christina Aguilera, Doutzen Kroes, Gisele Bundchen or Gwen Stefani)

May 9, 2016 I was pleased to attend the opening of the new flagship maternity store in Dubai with a glamorous launch event! Standing at 2,500 sq ft, the new location in Dubai’s famous Festival City Mall is the largest flagship maternity store to date. It is glamorously appointed with VIP changing rooms and an impressive crystal chandelier, providing a truly deluxe shopping experience to fit in with the lavish local lifestyle.


There was a table with delicious canapes, macarons and mocktails while all the guests mingled, taking the opportunity to explore the beautiful new store and browse the latest maternity collections. It also was a great opportunity to meet Seraphine founder Cecile Reinaud.

Cecile Reinaud

I was glad to meet the crowd of the event, including chic local mums, bloggers and fashion editors as well as the reps of the press. There was a lovely atmosphere and I loved the available maternity collections within a store. Remembered my self being depressed from maternity clothes that made me feel big, fat and not pretty, I was surprised that Seraphine maternity clothes looked absolutely stunning on mummies with bumps, enjoying the event. I was impressed with their swim wear collection. I struggled a lot during my pregnancy, failing to find one piece swimwear for my huge bump, as I had no intention to wear the two pieces one (bikini) and Seraphine store has the most beautiful collection of one piece swimwear for the bumps of all sizes. I was in love with Diana Collection of luxury baby clothes, what a pity they have only till 2 yo sizes.


Nilufar Abdugafarova, Hanan Al Kalooti, Waheeba Badhawi, Nadine Zein, Marwa Khalil, Zahira Kaddoura and Zeyna Sanjania

I and my mummy- blogger friends, as well as other guests enjoyed the pop-up photo booth complete with novelty props. I can make an album with the photos I got from the event, just too many of pretty and full of fun photos been printed and handed over straight to our hands. The giant flowery selfie frame just caught my heart as a store itself!

Nilufar Abdugafarova, Cecile Reinaud, Zahira Kaddoura, Nancy Keaner, Marwa Khalil, Mariam Al Hashemi, Zeyna Sanjania and Nadine Zein JPG



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